Episode 14
Buyer Behavior vs Business Success: When it feels like tension, what do you do?
Adapting to Changing Buyer Behaviors in a Sophisticated Market
In this episode of Cocktails, Coffee, and Conversations™, host Tracie Patterson explores strategies for business owners to understand and adapt to changing buyer behaviors amid heightened market sophistication. Tracie debunks the myth that 'no one is buying' and emphasizes the importance of details, differentiation, and loyalty in offers. She discusses how consumer behavior is a reflection of economic trends and encourages listeners to adjust their business tactics accordingly. Tracie also introduces her Speakeasy Sales Salon™ program, designed to provide personalized coaching and business strategies for sustainable success.
00:00 Introduction to Changing Buyer Behavior
01:05 Understanding Buyer Behavior Shifts
05:22 Market Sophistication Explained
06:40 Actionable Business Tactics
09:39 Invitation to Speakeasy Sales Salon
11:40 Conclusion and Final Thoughts
A free tool or two from our host:
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CREDITS
Music ColourfulSounds
Podcast Editor Maia McLachlan
Transcript
Yep. We're going to talk about that today because in this community, this topic is evergreen. It's ongoing and timeless because we're timeless and owning online businesses means we're global. And something is going on for someone always good, bad and indifferently. And depending on what you are selling and how you are selling it. People will respond to you differently, including ignoring you depending on what they have going on in their world.
Or have you been paying more [:Are you not buying any chicken breasts? Or are you looking at the five different options and seeing how many come in a pack for what price? Or just choosing to shop at a different grocery store. Most likely you're still buying the protein you and your family need. But you're careful that the value to spend ratio is in your favor.
Right? And chances are you probably fell into this new pattern naturally. Subtly. Almost like you've done it before. Because you have.
tight times. And high times [: e trend of our behavior. The [:Like chicken. And in your business, right? It just looks a little different than it might have a couple years ago. You're taking more time comparing options within an offer or between programs. You're asking around, you have more experience and thinking things through in a different way. And all of this, it has a name. .
sing in our industry. Market [:Right.
So, what does all of this mean for your business? How do you take what you notice as an everyday human and what you've been doing as a consumer? And turn it into business tactics. Well, the first part is understanding that what we're experiencing, isn't people not buying kind of, you know, chicken, little be fearful of everything and shutter the doors.
But instead it's a rise in market sophistication. Which is beautiful.
So well done for you. You've got that one handled. We just did it.
And second it's to make an [:These three are areas you can update in your selling now. And it's also good practice to continue. No matter what is going on is it'll keep you set up as a differentiator for the long run. Right, because again, it's ongoing. And it sets you up for integrity. And it sets you up as a business that cares and knows what it's doing. So if the buyer is taking more care with how they spend. Then they need to know more about what you were asking them to spend on. You have to put the effort in to provide details.
ent. From all the others out [: seek out what matches their [: speak easy sales salon. Like [: ching container style. And I [: . Be well and have some fun. [:
