AMA: The Lead Magnet Dilemma and Strategy

Tracie: 00:00:48

Hello, hello, and welcome to Cocktails, Coffee, and Conversations.

2

: 00:00:52

I am Tracie, and today's episode

is one of my favorite things to do.

3

: 00:00:57

It's answering your questions.

4

: 00:00:58

You may be a listener who remembers

the show has existed for a few

5

: 00:01:02

years now, but only recently has

changed formats to a podcast.

6

: 00:01:06

But something that won't ever change

is my love for opening the room and

7

: 00:01:10

taking questions, having laser coaching

sessions, and giving you a place to voice

8

: 00:01:14

what's on your mind without judgment.

9

: 00:01:16

And since, well, you know,

spoiler, this podcast isn't live,

10

: 00:01:20

it looks a little asynchronous

these days to accomplish this.

11

: 00:01:23

So how do we do it?

12

: 00:01:24

Well, it's all in the show notes.

13

: 00:01:26

There's a link and on the podcast page,

you will see an AMA box where you can

14

: 00:01:31

drop your questions even anonymously

for the team together and pop over

15

: 00:01:35

to me for episodes like this one.

16

: 00:01:38

I'll read your question and give

you some coaching or a direct answer

17

: 00:01:41

depending on the type of question.

18

: 00:01:42

So if we're ready for the first

one, let's see what we've got.

19

: 00:01:46

So today's question comes from Laura.

20

: 00:01:48

Well, hello, Laura.

21

: 00:01:49

Laura says I have a lead magnet that isn't

getting me the results I was hoping for.

22

: 00:01:54

I'm going to create a new one.

23

: 00:01:56

Which kind should I make?

24

: 00:01:58

Thinking about a private podcast since

they are quite popular right now.

25

: 00:02:02

My current lead magnet is a PDF of

best practices for creating content

26

: 00:02:06

with AI, and it's converting at 10%.

27

: 00:02:09

Ah, well, Laura, my dear,

I have a training on this.

28

: 00:02:12

This is exactly what is inside Audience

to Client, where I take you through the

29

: 00:02:16

four key decisions for creating the right

lead magnet for your audience and for

30

: 00:02:20

your offers, and then the five emails

to include for a follow up sequence.

31

: 00:02:24

I include my framework for choosing

the right type, A freebie to show off

32

: 00:02:29

your work, to help people implement,

to get that win and to pick one

33

: 00:02:32

that you'll actually want to finish.

34

: 00:02:34

And it's only 37 bucks.

35

: 00:02:35

It's available on demand, but I'm

not going to end the episode there.

36

: 00:02:39

So yes, grab the training.

37

: 00:02:40

If you want to be with me during

that creation, but keep listening and

38

: 00:02:45

I'll go through some coaching points.

39

: 00:02:46

Cause there's multiple

layers here to your question.

40

: 00:02:49

And And, you know, they're, they're

really the key to facing this issue,

41

: 00:02:53

not just for, for you, Laura, and thank

you for coming forward as tribute.

42

: 00:02:57

Right.

43

: 00:02:58

But this is something

that will help everybody.

44

: 00:03:00

Um, so I'm going to use your question to

illustrate these points across the board.

45

: 00:03:05

All right.

46

: 00:03:05

So we're going to, we're going to Use

your question for context, Laura, but

47

: 00:03:10

really this is something that kind of

like speaks to the heart of anybody.

48

: 00:03:14

It doesn't matter if this is a

first freebie or like, you know,

49

: 00:03:17

your 17th millionth freebie.

50

: 00:03:19

Yeah.

51

: 00:03:20

So let, let's break down Laura's question.

52

: 00:03:22

So she has a freebie, which was,

you know, the word I use, So jargon

53

: 00:03:26

break, a freebie, an opt in, a lead

magnet, different word, same thing.

54

: 00:03:31

And you will hear me always use those

interchangeably to basically kind of get

55

: 00:03:36

you used to hearing them interchangeably.

56

: 00:03:38

Okay.

57

: 00:03:39

So that way you don't go, Oh, wait, I need

one, not the other, or, or what is this?

58

: 00:03:42

What is that?

59

: 00:03:43

Right.

60

: 00:03:43

Laura says it is converting at 10 percent

and it is on the topic of content with AI.

61

: 00:03:50

But it's not the results

that, that she was hoping for.

62

: 00:03:53

So, okay.

63

: 00:03:53

So that that's setting expectations.

64

: 00:03:55

So I'm curious, Laura is AI something

that you're known for and that you've,

65

: 00:04:00

you know, like, like move your business

into over these last few years or

66

: 00:04:04

like private podcast, is it a topic

that you chose because it was popular?

67

: 00:04:09

So no judgment, just a question.

68

: 00:04:10

Which one is it?

69

: 00:04:12

Because that very much.

70

: 00:04:13

Helps to kind of guide the direction

for the audience to understand what's

71

: 00:04:17

going on and, um, their decision of you

over someone else or, you know, would

72

: 00:04:22

they even come to you for this idea?

73

: 00:04:24

Yeah.

74

: 00:04:25

And then the other thing is, if we're

talking about a large volume and like

75

: 00:04:29

colder traffic, 10% is excellent.

76

: 00:04:31

Okay.

77

: 00:04:32

So anytime that you hear that, that

quoted industry average of conversion

78

: 00:04:37

is one to 2%, that's the conditions

that that percentage comes from.

79

: 00:04:42

that large volume, that colder traffic,

including things like, you know, ads and

80

: 00:04:48

mass social media blasts, volume, volume,

volume, quickly scaling up your audience.

81

: 00:04:54

So maybe you've had them, but

only for like the last six,

82

: 00:04:57

maybe eight weeks at best.

83

: 00:04:59

Right.

84

: 00:04:59

So they haven't really been

with you for a long time.

85

: 00:05:02

time.

86

: 00:05:02

That is where that one

to 2 percent comes from.

87

: 00:05:05

Right.

88

: 00:05:06

But if you're talking about like organic

traffic, warmer traffic, people that have

89

: 00:05:09

been with you for a while, people that

are coming from more of like a direct

90

: 00:05:13

referral pool, that's where we often see

the higher numbers that 40 percent plus.

91

: 00:05:19

Okay.

92

: 00:05:20

Because the key with conversion

is a better audience.

93

: 00:05:22

You get a better conversion rate.

94

: 00:05:24

And the way I always say it,

it's like, if you want a better

95

: 00:05:26

conversion, have a better audience.

96

: 00:05:28

And sometimes it can be

like, wait, what, what, what?

97

: 00:05:31

Because it's, it sounds,

um, almost too simple.

98

: 00:05:35

And, and it's, it's definitely

not simple to achieve.

99

: 00:05:38

It's more of a simplicity

in the, the, the concept.

100

: 00:05:44

So the, the tighter.

101

: 00:05:47

that your audience is, the

more they know you, the longer

102

: 00:05:50

they've been with you, right?

103

: 00:05:52

The more familiar they are with you,

then the higher you can expect your

104

: 00:05:56

conversion rate, because the only thing

at that point that the people have

105

: 00:06:01

to decide is, is this offer for me?

106

: 00:06:03

Yes or no.

107

: 00:06:04

And that is the optimum place

that you want people to be at.

108

: 00:06:07

Right?

109

: 00:06:08

So you do still want people to be like,

Oh no, I know enough about my business.

110

: 00:06:12

I know enough about this stuff

to know that this isn't for me.

111

: 00:06:14

So, you know, I'm still going to say

no, but I still love you to death.

112

: 00:06:18

So I'm still going to hang out with you.

113

: 00:06:20

that's where we see those pieces.

114

: 00:06:23

But the, the newer people are to you.

115

: 00:06:27

Yeah.

116

: 00:06:27

So I'm going to rephrase it.

117

: 00:06:28

I'm gonna get away from the

idea of warmer, colder, organic

118

: 00:06:30

bought, all that kind of stuff.

119

: 00:06:31

And I'll just say the newer people are

to you, the less they've been with you,

120

: 00:06:35

the less familiar they are with you.

121

: 00:06:37

The more decisions.

122

: 00:06:38

That they have stacked on with every

single thing that you put in front of

123

: 00:06:42

them from, am I going to open this?

124

: 00:06:44

Am I going to click on this?

125

: 00:06:45

Am I going to look at this?

126

: 00:06:47

Wait, who are you again?

127

: 00:06:48

Remind me.

128

: 00:06:48

Wait, why was I being sent this?

129

: 00:06:50

Wait, why am I looking at this?

130

: 00:06:51

Wait, what is this talking about?

131

: 00:06:53

How is this going to help me?

132

: 00:06:54

All the way to the meaty decisions

of do I actually need this?

133

: 00:06:58

So the more and more and more and

stuff gets stacked onto it, which

134

: 00:07:02

means the less and less and less people

that eventually say yes and actually

135

: 00:07:06

click the buy or click the, you know,

to input their information, right?

136

: 00:07:11

Which is where we use

that word converting.

137

: 00:07:14

So that, that is where

those pieces come from.

138

: 00:07:17

The longer someone's been with you, the

higher you can expect a number to be.

139

: 00:07:21

And if it's not, then that's where we

need to look at like a misalignment of

140

: 00:07:25

either messaging or the offer itself,

or, um, have you just kind of separated

141

: 00:07:31

from the audience that you've had

and it's no longer like, like a fit.

142

: 00:07:35

Right.

143

: 00:07:35

Because, you know, the business

has changed, the people have

144

: 00:07:37

changed, et cetera, et cetera.

145

: 00:07:39

Okay.

146

: 00:07:39

So even, even in that there's, there's a

lot of things that we could dig into, but

147

: 00:07:44

I'm going to keep going through and just

like keep breaking down your question.

148

: 00:07:49

So what, what are the conditions

that this 10 percent is on?

149

: 00:07:54

So if these people are newer to

you, 10 percent cold traffic.

150

: 00:07:58

You're doing great.

151

: 00:07:59

If these people have been with you for

a while, then that's when we need to

152

: 00:08:03

say, okay, how is this offer aligned

to everything else that you do to the

153

: 00:08:08

messaging that's out there to what

the people are expecting from you?

154

: 00:08:12

And is your audience aligned to the

business that you are currently creating?

155

: 00:08:16

All right.

156

: 00:08:17

So that, that would be kind

of that first piece there.

157

: 00:08:20

Otherwise it's a case of expectations.

158

: 00:08:22

And is it, is it a matter of like,

you know, you thought it was a hot

159

: 00:08:25

topic and you really loved it and

you were super passionate about the

160

: 00:08:27

offer and you were like, Oh my gosh,

everybody's going to love this.

161

: 00:08:30

And that just didn't happen.

162

: 00:08:31

Well, at 10%, they did love it.

163

: 00:08:35

Right.

164

: 00:08:36

If it's newer than, than, you know,

if it's newer to you traffic, then,

165

: 00:08:39

then 10 percent of people did love it.

166

: 00:08:41

And any human who loves this stuff

is, is fantastic in its own right.

167

: 00:08:45

Right.

168

: 00:08:46

If we bring back that human element,

then, um, all of that is, is great.

169

: 00:08:50

And there's also kind of that benefit

of separating ourselves from validation

170

: 00:08:56

for, for our own preservation, right.

171

: 00:08:59

You know, like finding.

172

: 00:09:01

Finding that sense of self outside of

those external factors, which again,

173

: 00:09:07

is, is a whole, a whole other episode

in, in its own, you know, for, for,

174

: 00:09:11

uh, all, all the listeners here.

175

: 00:09:13

But when it comes to the, the 10 percent

part that could be great, or that could

176

: 00:09:18

be looking at a matter of, you know,

audience to offer alignment there.

177

: 00:09:24

So the, the next piece that

I would, I would wonder about

178

: 00:09:27

it is the traffic, right?

179

: 00:09:29

So.

180

: 00:09:30

How are people seeing this freebie?

181

: 00:09:32

What are the points of entry for it?

182

: 00:09:36

What are all of the call to

actions that you're using?

183

: 00:09:38

Are you using the exact

same one each time?

184

: 00:09:41

Are you tailoring them?

185

: 00:09:42

How often are you directing

people to the freebie?

186

: 00:09:46

Where do you place your

different call to actions?

187

: 00:09:49

Where are you saying them?

188

: 00:09:51

How are you linking them?

189

: 00:09:54

You know, what are all of these different

elements that, that you have going on?

190

: 00:09:57

Okay.

191

: 00:09:58

Cause all of that is

linked to your results.

192

: 00:10:00

So say you have your opt in, um,

let's say, okay, let's put your

193

: 00:10:04

opt in on your homepage, right?

194

: 00:10:06

Cause it should definitely

be on your homepage.

195

: 00:10:07

Let's say that's also on your socials.

196

: 00:10:10

Um, not just in your LinkedIn bio, but

like you also have posts talking about it.

197

: 00:10:13

Yeah.

198

: 00:10:14

And then, um, say that you

participate in a bundle.

199

: 00:10:18

Okay.

200

: 00:10:18

So that's three different options there.

201

: 00:10:20

So homepage, your socials and your bundle.

202

: 00:10:22

At that point, you would have a total

conversion rate for your freebie,

203

: 00:10:27

but you would also have one for

each of those ways that someone

204

: 00:10:31

could have gotten to the opt in.

205

: 00:10:33

Okay.

206

: 00:10:34

But if you think about that, that first

point that I pulled out about the,

207

: 00:10:38

those percentage and how long someone

has known you, how well, how long

208

: 00:10:43

someone's known you, each one of those

ways in homepage, socials, bundles,

209

: 00:10:47

those are all different audiences.

210

: 00:10:49

That have different wants, they

have different knowledge of you,

211

: 00:10:52

and they were in different frames of

mind when they got to the option of

212

: 00:10:57

your freebie of, of like, you know,

saying yes or no to your freebie.

213

: 00:11:00

So it's best to look at each

one of those independently.

214

: 00:11:04

If you, you, especially if you use

the same messaging across the board

215

: 00:11:07

instead of tailoring to those various

types, but also if you want to think

216

: 00:11:12

about, okay, by the time someone's

on my homepage, then they have known

217

: 00:11:15

me well enough to actually get there.

218

: 00:11:16

Okay.

219

: 00:11:17

Right.

220

: 00:11:17

They've either put in enough keywords

where they are super curious about

221

: 00:11:22

this, like very specific topic and they

found me or they already knew who I

222

: 00:11:26

was or they're on my email list, right?

223

: 00:11:28

They've done something to get

directly there and now they're

224

: 00:11:31

digging through your website.

225

: 00:11:33

A social media post, they've either,

um, liked the image well enough to

226

: 00:11:37

actually open the caption or to, you

know, actually like click on your

227

: 00:11:41

profile and follow a link in bio.

228

: 00:11:44

Right.

229

: 00:11:44

Because very, very few people do that.

230

: 00:11:46

And then on the bundle where

you're borrowing audiences.

231

: 00:11:48

So you're getting credibility

by being a part of it.

232

: 00:11:52

And then you are one of a numerous

number of people in a set category.

233

: 00:11:57

So those people are there for the

sake of, I want to grab things.

234

: 00:12:03

Right?

235

: 00:12:03

So they are there to take

action, but you are one of many

236

: 00:12:08

that they are taking action on.

237

: 00:12:10

Okay?

238

: 00:12:11

So that, that's, that's three

very different frames of mind.

239

: 00:12:14

It's three very different wants of

knowledge of you and different audiences.

240

: 00:12:20

So we want to look at your conversion

rates with all of those different

241

: 00:12:25

bits taken into consideration.

242

: 00:12:28

Okay.

243

: 00:12:28

And then back to that question that I

asked at the top, does the content for

244

: 00:12:33

AI, does that fit with, with your brand?

245

: 00:12:37

Does it fit with an offer that

you have, or was it like a

246

: 00:12:40

popular topic that you know about?

247

: 00:12:43

So you wanted to use it to kind

of, you know, gather people, right?

248

: 00:12:46

Like you wanted to kind of

like jump on the trend of it.

249

: 00:12:49

Um, cause it, it's great to vary our

expertise and Lord knows, we all know

250

: 00:12:54

a lot about a lot of different things,

but when we think about making lead

251

: 00:12:58

magnets, they need to align to our

overall offer suite, we can be on a

252

: 00:13:02

panel, we can make content, we can

answer questions about various topics,

253

: 00:13:06

but think about a freebie as part of

your offer suite, you are exchanging

254

: 00:13:11

value with someone for a product.

255

: 00:13:15

Yes.

256

: 00:13:16

So the value that you're exchanging

isn't money in this case.

257

: 00:13:19

It's a name and an email address, but that

is equally valuable to them and to you.

258

: 00:13:25

So think about it as an offer you

are putting out there, whether that's

259

: 00:13:29

something that, you know, you want to

hang your hat on and that you want to

260

: 00:13:33

say, um, this is a part of my brand.

261

: 00:13:36

This is a part of my business.

262

: 00:13:37

This is a part of what I

offer on a regular basis.

263

: 00:13:40

So if someone opted in for

making content with AI.

264

: 00:13:45

Where can they go from there?

265

: 00:13:46

Is that what your whole brand is about?

266

: 00:13:49

And you have like several options

that people can choose from based on

267

: 00:13:53

where they are at or what they want.

268

: 00:13:56

Is it one specific training course

coaching done for you offer that they

269

: 00:14:00

can buy if they wanted more after

implementing what they got in the opt in?

270

: 00:14:05

Do you have a win built into the

freebie that gave them an experience

271

: 00:14:10

of what it was like to work with you?

272

: 00:14:11

Or was it a cool idea that you were

excited about, but people weren't

273

: 00:14:15

left with much of an impression on

where to go from there with you.

274

: 00:14:20

So they didn't really go anywhere

after that, or they didn't really

275

: 00:14:25

understand why you for this topic.

276

: 00:14:27

So they didn't grab it to begin with.

277

: 00:14:29

And, and that, um, last part leads up

into the, the context of where our offers

278

: 00:14:36

sit and how much we're talking about

them in our content and in our sales

279

: 00:14:40

messaging in order to make that imitation.

280

: 00:14:43

But all of this kind of sits

in that ecosystem, right?

281

: 00:14:45

So we have to give as much love

and attention to our freebies

282

: 00:14:48

as we do our paid offers.

283

: 00:14:49

Okay.

284

: 00:14:50

So, because you know, there's, there's

this opt in conversion rate to look at,

285

: 00:14:54

but there's also the offer conversion

rate to consider that will show you

286

: 00:14:59

if there's any sort of alignment.

287

: 00:15:02

So it's great to experiment

and play around with things.

288

: 00:15:05

So as I'm sitting here, like talking about

all of this kind of links of one thing to

289

: 00:15:10

the next and things to consider, I don't

want you to think, Oh my gosh, I now have

290

: 00:15:14

to, um, you know, systematize and program

and strategize every single little thing.

291

: 00:15:20

No, like we can still very much.

292

: 00:15:23

Have an and, right?

293

: 00:15:24

You know, I am an and person.

294

: 00:15:26

I'm not an either or, I

am an and kind of person.

295

: 00:15:28

So we can still have play, we can

still have experimentation, but we will

296

: 00:15:33

always ask that it's the right vehicle

for the audience to get them a win.

297

: 00:15:38

Before we do the play before

we do that experimentation.

298

: 00:15:42

Right.

299

: 00:15:42

So we have this overarching theme under

which we play under which we experiment.

300

: 00:15:49

Yeah.

301

: 00:15:50

So we ask like, does

it lead them anywhere?

302

: 00:15:52

Are we doing this for the sake of it?

303

: 00:15:54

Or is this for the benefit of the

humans that we are wanting to work with?

304

: 00:15:58

Does this bring people into

our community, into our offer?

305

: 00:16:01

Or are we accidentally Gathering a list

of humans for the sake of it, right?

306

: 00:16:06

Are we accidentally

chasing vanity metrics?

307

: 00:16:09

Are we just going along with the trend

because someone told us to, and we're not

308

: 00:16:12

really sure what else to do, but we kind

of feel guilty if we don't do anything

309

: 00:16:16

like, you know, are, are we kind of going

in on, on, on the pressure of something

310

: 00:16:20

when we're not really sure how this fits

in with us, but we're a bit afraid to go

311

: 00:16:25

ahead and take the time that we need to

stop and examine and wait and just sit

312

: 00:16:30

with it and see, is this right for us?

313

: 00:16:32

Because we're afraid that if we stop

and wait and ask, then we'll be missing

314

: 00:16:36

out on this perceived opportunity.

315

: 00:16:39

Okay.

316

: 00:16:40

And that's where it takes a bit of that

wisdom to say, hang on, are we doing

317

: 00:16:44

this to bring people in our community?

318

: 00:16:45

Are we doing this for the benefit of them?

319

: 00:16:48

And because of the offers that

we have that will also help them.

320

: 00:16:51

Or are we accidentally just

kind of piling things on?

321

: 00:16:54

Because when we accidentally pile things

on for the sake of these like perceived

322

: 00:16:58

opportunities, we're actually just

creating more work and we're creating more

323

: 00:17:02

confusion and we're creating more busyness

and we're creating more congestion

324

: 00:17:06

in our lives, in their lives, in, you

know, the, the talk and the busyness

325

: 00:17:11

that's out there in the world already.

326

: 00:17:13

Right.

327

: 00:17:14

And does, does that help anybody?

328

: 00:17:16

Does it, does that help

us in the long run?

329

: 00:17:18

So Laura, to your question about making

an audio training or private podcast,

330

: 00:17:23

again, same idea, different access points.

331

: 00:17:26

I would ask if that vehicle

mechanism is beneficial for the

332

: 00:17:30

audience to get what they need from

the information you're providing.

333

: 00:17:35

If you're thinking of taking the current

freebie idea, the one that you shared

334

: 00:17:39

with me about creating content with AI and

turning that into an audio, I would say

335

: 00:17:43

that probably wouldn't be very helpful.

336

: 00:17:45

Um, cause in, in my mind, like without

having any further details than, than

337

: 00:17:50

what you gave, I would think that you

would need to be, you know, like giving

338

: 00:17:54

screenshots and prompts to follow

and like other pieces that listening

339

: 00:17:59

wouldn't really be helpful for.

340

: 00:18:00

Right.

341

: 00:18:01

They would need some sort of visuals,

some sort of, um, like words to, to

342

: 00:18:05

follow into like copy and paste and

to, um, kind of get them started with.

343

: 00:18:10

So it like what would happen if it

was audio only is that the human that

344

: 00:18:15

you're trying to help, they would

end up becoming a student instead

345

: 00:18:19

of getting to be an action taker.

346

: 00:18:20

And they would have to take a lot of

notes and that the burden would be on

347

: 00:18:24

them to kind of follow along and to

understand instead of their job being

348

: 00:18:30

to take action and to get that win.

349

: 00:18:33

All right.

350

: 00:18:33

Does that make sense?

351

: 00:18:34

If it was for another idea.

352

: 00:18:36

Then it might be right.

353

: 00:18:38

I don't, I don't know.

354

: 00:18:38

Right.

355

: 00:18:39

It's, it's, again, it's that case

of, is this the right vehicle

356

: 00:18:43

to help them get what they need?

357

: 00:18:44

So the first question we always want to

ask is what, when do we want to get them?

358

: 00:18:49

So it's not, what do I want to make?

359

: 00:18:51

It's what, when do we want to get them?

360

: 00:18:53

And then how best will they get it?

361

: 00:18:56

You know, that can be a PDF.

362

: 00:18:58

It can be a training.

363

: 00:19:00

It can be, um, visual or audio.

364

: 00:19:02

It can be workbooks.

365

: 00:19:04

It can be templates.

366

: 00:19:04

It can be, uh, in person.

367

: 00:19:06

It can be live.

368

: 00:19:08

It can be like lots and lots

of different options, right?

369

: 00:19:11

It can be a challenge.

370

: 00:19:13

It can be workshops and spaced

out into, you know, multiple days.

371

: 00:19:17

Like there, there's all kinds of

different ways, um, asynchronously,

372

: 00:19:22

you know, same time on demand.

373

: 00:19:24

Like, like lots of options

that can be put into place.

374

: 00:19:27

But instead of putting that

first, let's think first about

375

: 00:19:32

what is it that they want?

376

: 00:19:34

Then let's think about what's the

best way for them to get that win.

377

: 00:19:37

Then let's tack on what's.

378

: 00:19:39

the way that I actually want to

do it and I have the capability

379

: 00:19:42

and the capacity to do it.

380

: 00:19:44

All right.

381

: 00:19:45

So as for the breakdown of

Laura's question, you know, each

382

: 00:19:47

one of those points could be

an episode in its own, right?

383

: 00:19:50

And if you want to dive into

any of them deeper, let me know.

384

: 00:19:54

This is the kind of work we do

together in the group coaching program.

385

: 00:19:57

And as I mentioned at the top,

you can grab audience to client.

386

: 00:20:00

It's like.

387

: 00:20:00

37 bucks and it guides you into

knowing like how to package up your

388

: 00:20:04

knowledge in a way that supports

the humans and your business.

389

: 00:20:08

Right.

390

: 00:20:08

And that's just Tracie Patterson.

391

: 00:20:10

com slash a T C and the link will

be in the show notes, but I know we

392

: 00:20:15

went deep in some pieces and I had

to kind of, you know, leave them

393

: 00:20:19

for the sake of, um, timing and

not like topic stacking too much.

394

: 00:20:23

But I hope that.

395

: 00:20:24

That the takeaway is that a freebie is

the initial contact someone has with you.

396

: 00:20:30

It's their first taste

of working with you.

397

: 00:20:33

So it should be in the context of your

business and with them feeling like

398

: 00:20:38

they're with you now and you've got them.

399

: 00:20:41

Yeah.

400

: 00:20:41

So yes, bring in play.

401

: 00:20:43

Yes.

402

: 00:20:44

Bring in experimentation, but always

from that lens of what does my human

403

: 00:20:50

need and what will help them get the

result thereafter that I want to provide.

404

: 00:20:56

Okay.

405

: 00:20:57

There's a sweet spot that you can find and

it will still feel creative and expansive.

406

: 00:21:02

In fact, it often feels like more

liberating once you step into it because

407

: 00:21:06

you're no longer wondering, will it work?

408

: 00:21:09

Will they like it?

409

: 00:21:10

Can I do it?

410

: 00:21:11

Because those are

automatically built in yeses.

411

: 00:21:15

And that can be kind of more,

more of a fun place to, to

412

: 00:21:19

play from and to build from.

413

: 00:21:21

So of course we can, we can dive

into and geek out on ideas of, of

414

: 00:21:26

conversion rates and different kinds

of traffic and you know, what's leading

415

: 00:21:30

to what and all this kind of stuff.

416

: 00:21:31

But you know, please know that it

always starts with that question of

417

: 00:21:35

what's going to actually help the

people that I'm wanting to work with.

418

: 00:21:38

Right?

419

: 00:21:38

Because we get to make that

first decision and then the rest

420

: 00:21:41

falls into place from there.

421

: 00:21:43

Okay?

422

: 00:21:44

So we don't get hung up on the ideas of

the conversion numbers if we haven't first

423

: 00:21:49

set it up with, is this actually going to

help the humans that I want to work with?

424

: 00:21:54

Otherwise, that's the wrong way around.

425

: 00:21:56

All right?

426

: 00:21:57

So you do have this.

427

: 00:21:59

I believe in you.

428

: 00:22:00

And until the next episode,

be well and have some fun.