Metrics vs Value: Sustainable Success for Digital Entrepreneurs

Tracie: 00:00:48

Hello.

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Hello and welcome to cocktails,

coffee and conversations.

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Tracie here.

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And today we're exploring at crucial

topic for entrepreneurs, understanding

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that your value it's not defined

by your metrics or your numbers.

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Because your value is not wrapped

up in how many people take

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you up on your call to action.

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Hmm.

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How does that feel?

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I will say that there

are three crucial areas.

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You need to be all in on to

sustainably sell in your business.

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And we will dive into those.

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But how many people do or do not

take you up on your call to action?

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Does not define how much you're worth.

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Yeah.

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So let's talk about you.

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And I want you to imagine with me

that you've launched a new offer.

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Invested your time.

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Energy your passion into it.

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Now you're waiting, watching,

refreshing the page.

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Is there new data?

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What does it show?

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How many people are engaging, how

many are signing up to learn more?

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How many are buying.

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We're hoping for the number and

the money flood to just pour in.

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But if it's not what we expected.

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Well, how do you end up feeling.

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Deflated disappointed.

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Embarrassed.

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Questioning, whether it's the right

offer or the right business for you.

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It's easy to fall into the trap

of letting these numbers dictate

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how you feel about yourself.

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And your work.

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To go a little, Eeyore.

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And let our internal fatalists take over.

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And while yes, we should feel all

the feels as they come up, because I

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promise you that 90 seconds of emotional

processing is a lot better than days,

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weeks, or months of repression that

rears its head in unhelpful ways.

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But we have to also acknowledge.

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And take responsibility for the all

too common part of this scenario.

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At tying our value to external

validation and metrics is unhealthy.

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And frankly incorrect.

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This is important because

while metrics can be useful.

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And they definitely have

their place in business.

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Uh, like for checking whether parts of

your funnel and messaging are effective.

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After a promotion is over.

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They should not be the sole

measure of your value or

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even the value of your offer.

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And we're going to delve

into this distinction.

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Okay.

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But first let's address the

common reaction to this idea.

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Because when you heard that your

value isn't tied to the numbers.

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What came up for you?

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Do you think?

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Well, duh.

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And then remember that pit you felt in

your stomach during your last live launch.

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Do you feel relieved?

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Or does it make you anxious?

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Perhaps you argued internally thinking.

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Well, if they found it valuable, then.

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Why wouldn't they just do

what I asked him to do.

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These reactions are natural.

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Especially because we've been conditioned

to equate our importance with our titles.

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Our business success.

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With the numbers.

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And it's constantly reinforced

by what we're given access to.

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Based on these metrics.

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From the capital that we're

seeking to grow our businesses.

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To conferences or masterminds that

we're invited to, or even marketed to.

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But here's the key point.

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The value of you.

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And the value of your

offer are not wrapped up.

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In the numbers.

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Okay, can you wrap your head around that?

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We often use the same word value.

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To define ourselves.

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And the pieces of our business,

but they aren't the same thing.

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And I really want you to

hear this distinction.

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Value and value-able.

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Are not the same.

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Yeah.

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The word we use to describe ourselves.

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Our business as a whole, the impact we

make and can have on our communities.

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Versus the pieces and the mechanics.

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Of our business.

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They're not equal.

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They're not the same.

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This is not the same definition

or use of the word value.

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As much as we traditionally tend

to take on the mantle of our

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importance, aligning with our titles.

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Our identities, our business identity.

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What we have going on or

what we don't have going on.

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It's not the same thing.

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Your passion, your vision.

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What you hope to bring to this world?

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Are fundamentally different from

ensuring that your communication.

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And it's delivery resonate with others.

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Yeah.

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The mechanics of how you communicate,

can be aligned with your intentions, but

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they do not define your intrinsic worth.

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Think about how you feel when you

hit certain numbers or get specific

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responses to a call to action.

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do you feel successful?

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Accomplished validated, excited, prideful.

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Now consider what happens when you see the

metrics are above or below industry norms.

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What if you're not even

sure what those norms are.

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And you're judging your results.

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Based on like a vague idea.

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Or a quote post you saw on Instagram.

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Or worse, a slide from someone's

selling you into their program,

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and now you're judging your

entire business based on that.

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When have you been so excited and happy?

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Only to then feel deflated.

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After someone's reaction.

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Or after getting a new piece of data.

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Is that really the rollercoaster you

want for yourself in your business?

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Because the challenge is to give yourself.

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Those positive or really even neutral.

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Feelings independent of

external circumstances.

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I

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ask yourself.

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What's another healthy way.

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You can recreate that feeling of success.

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Whatever success means for

you without it being tied to

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the things you cannot control.

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Because remember you don't control

tech issues as much as we try.

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Or social media algorithms or

international situations and

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weather, and you know, all the

things that happen in our world.

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But you do control

allowing yourself to feel.

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To process.

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And coming back to how

you define your value.

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And the vision you have for your business.

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And you can determine what your

non-negotiables and negotiables

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are during launching sales

calls, regular business time.

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Any time you feel provoked.

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We can work on the mechanics.

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We can analyze it, control the parts.

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That are available to us.

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But my ask of you is that you

really think about how you

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want to define an internalize.

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Your own value.

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And do the work you need to, to

separate the idea of your inherent

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value from your business numbers.

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Okay.

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Because I can teach you one part.

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But you have to gift yourself the other.

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So, how can you start

to receive this gift?

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Let's talk about some practical ways.

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That you can start to

get out of your own way.

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And then the three things

that you need to be all in on.

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For sustainable sales.

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You have to think of you.

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Outside of your business.

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All right.

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So, what do you have enough of right now?

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Who are you without your business?

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What do you feel about

yourself and your life?

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That's inevitable beyond getting the sale.

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What about the sale that you had before?

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What about the next sale?

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Right.

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We, we have to disconnect this.

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We can still be excited.

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We can still feel pride.

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We can still.

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Feel accomplished about things

without being completely

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attached and connected to it.

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Okay.

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Grounding into these answers, we'll

help you get out of your head.

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So you can get into the heads

of the people that you're

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trying to make connections with.

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Yeah.

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One of the ways that

I do it personally is.

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Through somatic practices.

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And I highly recommend

this, especially for those.

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Who find mindset or affirmations,

not really doing what

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everybody says that they do.

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Right.

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So, you know, if you see this

kind of advice and you're like,

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that sounds great for others, but

that doesn't really work for me.

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I really suggest that you

dig into somatic work.

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Okay.

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Cause somatic work it's

not done in the mind.

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But rather it's the body engaging with

your central nervous system, right?

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Which of course is part of the body.

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To regulate your emotions, your functions.

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And really your whole being.

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Cause Soma the first

part of the word somatic.

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That means body.

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And it's work that

brings it back to itself.

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Brings it back into mechanical alignment.

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Okay.

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It takes it out of all

of that reaction state.

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Into where it needs to be for neutral.

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And what this does is it creates that

safe feeling in a fundamental level.

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And that way, all the other

parts, including mindset.

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They can then fall into place.

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I'll include a resource for you in

the show notes of someone who, they're

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actually a founder in the field.

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So that way you can check it out.

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Right.

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And please do do research, especially

if this is a new concept for you.

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Then really I'm looking to how

this works, but I can tell you

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that it has radically changed.

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How I work and how I function.

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And so much so that I bring

it into my client work now.

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So the people who coach with

me and even digital products.

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And whenever I come in and I

guess coach or I live teach.

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I even start with some somatic practices.

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Central nervous system, calming.

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So once you have that

grounded and that focused in.

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We can look at what to go all in on.

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And

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.

This is the kind of episode and the kind of really teaching that you can hear.

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Someone talk about at one time

and be like, what is happening?

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And then you go through this somatic work

or you go through the regulation work.

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That is right for you.

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And you hear it again.

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And it all clicks.

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Okay.

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So I invite you that if right now you're

like, I feel very discombobulated.

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You know, this all feels very frazzled.

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This isn't the right time

for me to hear this advice.

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Accept that.

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Right.

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And understand that that is you

telling you and giving you the

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advice that you need right now, but

just save the episode and come back

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to it when you're ready for it.

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Because when you hear it again,

it's going to click and you're

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going to be like, oh, I get that.

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All right.

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And that's the same, you know?

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Yes.

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For, for me in this episode, but also

for like the other things that you hear

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and that's how you can learn new things

from things that you've heard before.

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Right.

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It's whenever that, that

you're ready for them again.

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And the first thing that I'm

going to say that you need to

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be all in on it's your offers.

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If you don't feel your work is valuable.

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You're going to struggle.

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Right.

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And I'm not talking about

this on the mechanical level.

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We're we're again, like

we're going inside.

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So what is one thing that you're

human, who is looking to work with you?

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What is it that they're going to

get from doing this offer with you?

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Okay.

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From taking this training from

doing this course from joining your

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program from, you know, saying yes to

letting you do this stuff for them.

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Right.

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It doesn't matter whether you're a

service provider, a course creator,

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a coach, a membership owner, all of

the things that we can be that we can

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have, that we can stake our claim in,

in this digital entrepreneurship world.

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We all have the same, like

fundamental situations.

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Right?

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So what is one thing that your

human can get from working with you?

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Just one.

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It's okay to start with that.

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Because we really need to feel it.

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It doesn't need to be,

they will get 20 lessons.

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No we're talking about.

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That change.

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How is their life going to be different

because they have worked with you.

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Because they've learned with you.

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Okay.

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You need to really feel

it with all your might.

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That people will get this.

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And once you have that one,

you can let it grow from there.

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if you're really struggling or

if you're not sure, That's where

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I would invite you to grab boost

the value of your offer in a day.

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It's that little three hour

mini course that I have.

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But it will let you see all the

goodness in black and white.

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And it has transformed.

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hundreds of businesses.

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But when you struggle with

these Eeyore moments, It can

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be really hard to step into.

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What's great about the work you do.

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Right.

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And you can notice this because you're

going to fall back on those features.

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You're going to fall back on those

physical or those tangible things

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that you're given people three hours.

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Templates.

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PDFs?

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No, that's not the part

we're talking about here.

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Okay.

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At least one result, one

transformation, one change that

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happens one way that their life.

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It's better.

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Is different from where it was, is a

step towards what they want, because

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they've done this work with you.

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Make this list.

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And hold onto it.

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And keep it where you can

call on it, where you need it.

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All right.

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Is as you make one.

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And then you let that kind of sit

and you let it grow from there.

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And then you start to look for

evidence from other people.

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Then that list will, will

it'll start to become a list.

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Right?

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The one thing that you write

down will eventually become many.

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Okay, but don't force

yourself to come up with 20.

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If you're struggling just to come

up with one, come up with one.

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And believe it with

every part of your being.

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All right.

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If you need help.

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Let me know.

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But otherwise, I believe

that you got this.

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You just have to sit in it for

a minute to come up with it.

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Number two is your audience.

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You have to be all in with

them and you have to believe.

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That they want to hear from you.

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They have chosen.

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To follow you.

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They have chosen to read your emails.

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They can always opt out.

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They can always unfollow.

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They can always hit pause.

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They can always unsubscribe.

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Right.

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If you don't believe people

want to be in your orbit.

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And consume what you're

putting out into the world.

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You'll hesitate to make anything.

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Or at best, you'll just entertain them.

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Over truly enhancing their

lives and showing how you

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can make their world better.

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So, what have you seen that

proves they want to be with you?

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And start to make that list as well.

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And the third one.

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Is yourself.

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If you don't believe they won't.

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But not out of judgment.

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Instead, there'll be this kind of niggly

feeling that something isn't right.

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They might not be able

to fully describe it.

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But there'll be this little disconnect.

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That's like, I like her and

I want to be with her, but

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there's just something there.

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And sometimes they can't even

put it into that many words.

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Instead it's in the actions it's in

the following you, but the not buying.

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It's in the watching

everything, but not commenting.

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Right.

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It's in, it's in going half in

on actions, but not all the way.

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And that disconnect happens.

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From them feeling.

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That lack of sense of self on your end.

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Okay.

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So how are you amazing.

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How are you enough as you are?

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Feel into it.

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Let the emotions come out

that want to come out.

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Even if they're like ugly

crying, I don't care.

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Go wherever you feel comfortable to

have those feels and let them process.

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All right.

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If you just try to ignore it, if you

try to suppress it, if you try to move

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past it, if you try to, you know, think

beyond it, all they're going to do is

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they're going to show up in other ways.

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Including self-sabotage.

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: 00:16:54

Including disconnect.

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: 00:16:56

So instead feel it.

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: 00:16:58

Move through it.

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: 00:16:59

Let it process.

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: 00:17:01

And then start to ask,

how are you amazing.

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: 00:17:04

How are you enough as you are?

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: 00:17:05

Find that evidence.

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: 00:17:07

And then start to find

that evidence daily.

365

: 00:17:10

Embrace it.

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: 00:17:12

Make that list.

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: 00:17:13

And embrace the learning curve.

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: 00:17:16

That is owning a business that is

existing in this world that we're

369

: 00:17:21

in, that is having something online.

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: 00:17:24

You know, online business has

been around for over 30 years now.

371

: 00:17:27

But yet it still feels

like the new frontier.

372

: 00:17:31

So it's okay to have a learning curve.

373

: 00:17:33

It's okay.

374

: 00:17:33

To experiment.

375

: 00:17:35

Nothing is a loss.

376

: 00:17:37

Everything is just a lesson.

377

: 00:17:39

So, where do you choosing to learn?

378

: 00:17:41

Where do you choosing to let go of

where do you choosing to celebrate?

379

: 00:17:44

All right.

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: 00:17:45

Create your business, how

you want and how it feels.

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: 00:17:48

Good.

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: 00:17:48

This can take some trial,

but embrace that process.

383

: 00:17:52

Let go of.

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: 00:17:53

Any past should or quote

unquote ways to be successful.

385

: 00:17:57

You must follow this formula.

386

: 00:17:59

Any of those scripts, any of those,

supposedly go-to selling tactics,

387

: 00:18:03

all those things that for you

personally, they just felt forced

388

: 00:18:08

to include them in your business.

389

: 00:18:10

Okay.

390

: 00:18:10

Let go of it.

391

: 00:18:11

And instead think about what would

be fun and what would be light.

392

: 00:18:14

Like, if you told a kid what you

wanted to achieve, how would they

393

: 00:18:17

tell you to go about doing it?

394

: 00:18:19

You know, What would be the kind of like

crazy things that they came up with.

395

: 00:18:23

And what will that spark inside of you?

396

: 00:18:25

=We can make new models.

397

: 00:18:27

We can break things

apart and recreate them.

398

: 00:18:31

We can accept parts of some advice.

399

: 00:18:33

And reject or ignore others.

400

: 00:18:36

You can find a way that works for you.

401

: 00:18:39

And still be profitable.

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: 00:18:41

And I am here for you.

403

: 00:18:43

And I asked that if you found this

episode valuable, please share it.

404

: 00:18:46

Just share it with someone

who might benefit from it.

405

: 00:18:49

And don't forget to subscribe

to the podcast for more, because

406

: 00:18:52

following the show, lets me know

that you're out there listening.

407

: 00:18:56

And rate it to let me know what

you think, And until next time.

408

: 00:19:00

Be well and have some fun.